Whether you’re just starting your business, or just finding the courage to introduce it to the world, the right startup video can help bring in new customers and create hundreds of interested leads. The key is to deliver a targeted message and get viewers engaged with the content. It’s not always easy, and many businesses have a hard time finding their voice in the process, but it can be done. Here are eight successful startup videos and the lessons you can take away from them.
In just over one minute, FreshDesk managed to deliver a targeted, lighthearted message to their viewers. What was that message? Your customer support is lacking if you’re not using Freshdesk. The video does a great job of tapping into a specific issue that many businesses have, and then delivers a rock solid solution. It’s a simple startup video that gets straight to the point.
Lesson: Keep it simple and get to the point.
Interacting with customers online is essential to running a successful business, and the good folks at MightyCall know this. Their startup video highlights the frustrations that many businesses experience when trying to keep up with all the customer service channels that people frequently use. Their software is aimed at helping companies consolidate customer interaction channels into one place, and the video clearly shows how they’re able to do it.
Lesson: Customers want to see what the problem is and how you can solve it.
Startup videos don’t always have to be product based. Some companies include a suite of videos that give their customers helpful tips on issues involving their niche. That’s what Constant Contact does here with their explainer video. They give the viewer helpful tips on email marketing, and they purposely leave out the hard sales. This is a excellent example of how to implement educational videos into your marketing plan.
Lesson: Educating the customer can be just as effective as selling to them.
When you’re an established business introducing a new product line, video is the best way to highlight the details. When Zoho added a website builder tool to their already large suite of online marketing tools, they used video to get the message across to their current and potential customers. It’s a great example of how your startup video doesn’t have to be an introduction to your company, but one that explains a specific product or service that you offer.
Lesson: Your “startup” video can be used to introduce a new product or service within an already established company.
When the competition is plentiful, sometimes the best way to appeal to new customers is by showing them why you’re steps ahead of similar companies. In a humorous and lighthearted way, Oracle clearly states that they’re the best choice when it comes to SaaS. They talk about the inefficiencies with other services, and even goes as far as attacking the “one size fits all” software model that is prevalent in their niche. This is a very effective marketing tactic, and a convincing way to sell your product or service to the viewer.
Lesson: Don’t be afraid to “beat up” on the competition a little with your video. Customers need to know why they should choose you over them.
Here’s a startup video that mixes live action with animation and graphics to create a stellar production. BoomTown serves a very targeted customer, and that customer is crystal clear in the video. Viewers will walk away with a precise understanding of how BoomTown’s software can expand and organize their real estate business. It’s a simple video with a direct message that speaks to a specific group of people; all the ingredients for successful video marketing.
Lesson: Mix different types of video elements to make the production more interesting.
Very few business owners know the difference between shared hosting vs VPS hosting. All they know is that they need a website up and running, and it should look fairly decent to attract customers. But choosing the right type of hosting is very important, and InMotion Hosting highlights that in this video. In under three minutes, they explain web hosting in detail and help viewers understand how to choose either shared or VPS hosting for their business. It’s a sales video, but it’s also educational.
Lesson: It’s OK to educate the customer while marketing your business. This is an effective way to gain credibility and trust from the viewer.
Engage the customer by connecting with their frustrations. That’s what Freshbooks does in this video, and it works. Viewers can clearly see how the character struggled to manage his business without software, and anyone in that position could probably feel that frustration while watching the video. It’s a good example of how businesses can gain the customers attention by simply telling them what they struggle with.
Lesson: Use emotion to connect with viewers, and get then engaged with your video.
Marketing your business is just as important as creating it. Startup videos give you a headstart over the competition, because they enable you to visually describe your products and services to customers who are looking to solve a specific problem. Studies show that people prefer video over text, and video marketing has proven to be very successful for many businesses; both large and small alike.
Take Away Lessons for Your Next Video Project:
- Keep it simple and get to the point.
- Customers want to see what the problem is and how you can solve it.
- Educating the customer can be just as effective as selling to them.
- Your “startup” video can be used to introduce a new product or service within an already established company.
- Don’t be afraid to “beat up” on the competition a little with your video. Customers need to know why they should choose you over them.
- Mix different types of video elements to make the production more interesting.
- It’s OK to educate the customer while marketing your business. This is an effective way to gain credibility and trust from the viewer.
- Use emotion to connect with viewers, and get then engaged with your video.