A simple explainer video can help to improve your conversion rates, and should certainly be included in your list of marketing tools. Many businesses rely on these productions for everything from educating current customers, to introducing new products and services.
If you’re ready to take your business to the next level, then an explainer video is the best way to go. But before you decide to move forward with the project, you need to know how much of your budget to allocate to it. Here’s a guide on how much you can expect to pay, and what our process entails.
Explainer Video Cost
The cost of your explainer video can vary according to the length and scope of the project. In general, rates can range from $4,500 for simple productions, to upwards of $15,000 for projects on the higher end. There are several aspects to consider when deciding a budget for your project, and the type of animation you choose (3D, Explainer, Whiteboard) plays an important role.
Explainer Video: Our Process
Producing a high quality video starts with a streamlined production process. Here’s what you can expect when you give us the green light.
There are three steps that need to be completed before we began planning and production on a project:
- Contract review and signature-Upon agreement to start a project, the client is sent a contract to review and sign.
- After the contract is signed, we will send an initial invoice for payment.
- After we have received the deposit payment, the project officially begins.
Each client is sent a link to a project questionnaire where you are asked to share the details of the video you wish to produce. This includes questions about the length of the video, if you have any special graphics that you want to include, or if you have a script already prepared. Once you’ve completed the questionnaire, the next step is to hop on a call to get the ball rolling.
The kick off call is a follow up to the questionnaire and gives both sides (our team and the client) a chance to go over documents, and ask any questions that may arise. This usually lasts about 10-30 minutes depending on the scope of the project, and our team gathers enough basic information to put together a plan for production.
As part of the kick off process, the client is asked to deliver any content related to the project, including a script or brand guidelines.
Script Writing and Delivery
After we’ve received the documents and completed the kick off call, we start working on the script. This portion is normally completed within 3-5 days, and the content is sent to the client for final approval. If needed, revisions are made (up to 2 rounds) and the final script is approved by the client and ready to be passed on the our voiceover artists.
Voiceover Selection and Recording
Before your script meets the studio, you have the choice of selecting the voiceover artist that best fits your production. Many clients enjoy this part of the process, but some would rather leave this in our hands. The choice is completely up to you, as we encourage as much client involvement as possible.
Once the voiceover artist has been selected, the script is recorded and sent to the client for approval. One revision is allowed in this part of the process.
Storyboard Delivery and Approval
We get started right away on the storyboard after the voiceover has been recorded. It is then delivered to the client for final approval, before going to animation. This is an important part of the process and we encourage clients to look over the storyboard thoroughly. Two rounds of revisions are included here.
Animation and Final Delivery
Animation is the icing on the cake. It brings together all the pieces of the production, and gives life to a client’s vision. Upon approval of the storyboard, we began creating animation for the production. When completed, client approval is required and this also includes two rounds of revisions. After this process, the completed video is delivered as an MP4 file.
Depending on the number of revisions, projects can take between 6-8 weeks for completion. This is a general guideline, however, there are some circumstances (for example, several revisions) that may cause the project to be extended.
If you’ve read enough and you’re ready to give your business a marketing boost, get in touch with us today!