Video is the communication method of the future. An explainer videos should be on the menu for any smart marketer or company. Well-crafted explainer videos can help engage consumers and explain the problem solved by a product, service or company. These short, punchy animations don’t simply show consumers what a product is, they make them understand how it solves the problem they’re having. And it does so while stimulating and engaging them visuals, dialogue and music. And the bottom line? They work.
Three out of four users are likely to visit a company’s website after watching an explainer video, and video increases your odds of appearing at the top of a Google search by 53 times. So when you think about it, can you afford not to have an explainer video created?