A lot of marketers seem to foolishly think that simply throwing money at products will get people to pay attention. If that were true, then only the largest, deepest-pocketed countries in the world would have any consumers interested in them, and we know that’s not the case.
Among today’s marketing outreach campaigns, animation is becoming a bigger and bigger piece of the pie. And for good reason. By 2017, video will account for nearly 70% of all global consumer Internet traffic. So what makes whiteboards so special? The magic of this type of animation is in the way it’s put together and how it comes to life before your very eyes as the hand, or scribe, creates the artwork on the screen as the video plays. Such an engaging and fun art form can take what’s maybe not the most exciting information in the world and make it leap off the screen and captivate your audience.