Why Animated Videos Convert As Well as They Do

Without customers, you don’t have a business. That’s why marketing and conversions are extremely important to companies both large and small. Finding a way to turn leads into happy customers is a job in itself, and a tricky one at that.

One highly effective tool that converts time and time again is video, specifically animated videos. You can find them everywhere online, and there’s a pretty good reason why. Wanna know how those silly cartoon videos can help your business increase sales? Here’s our take on the matter.

They’re Memorable

When you’re trying to convert leads to customers, it helps to make your sales pitch as memorable as possible. Animated videos are very memorable, especially when the script is one that the viewer can relate to. Viewers also listen closely to the music that plays in the background. When the music is appropriate to the script, it goes a long way in helping the customer memorize the information that you’re relaying to them.

Tip: One good way to help make your video more memorable is to use a script that emphasizes a specific word over and over. For example, if you’re selling software and your product helps users be more productive, incorporate the word “productive” into your script several times.  

They’re Fun

A sales pitch doesn’t have to be boring. In fact, you should strive to make them as interesting (and funny) as possible. Videos are a great way to add a bit of humor to the sales process and show customers the lighthearted side of your business. If your company deals with a more serious subject, try to play around with different scripts until you have one that’s more humorous than not, even it’s just a little funny.  It may take some work, but the results are well worth it.

Tip: Most fun videos almost always display the customer’s frustration in a playful manner. Focus on the customer’s frustrations in an exaggerated manner to get them to laugh and picture themselves in that situation.

They Address Individual Customers Needs

One effective way to land customers is by addressing their individual needs. A video that emphasizes exactly what the customer is experiencing, and provides a solution, is much more likely to convert than a plain text article that only talks about your product or service. With video marketing, you have the ability to address several customers individually in a separate animated video. Using the production in this way helps to ensure that the right people are viewing your videos for the right reasons.

Tip: Never try to address several issues in one video. Always speak to customers about a specific issue or need that you fulfill, one video at a time. Even if it’s just an introduction to the company, have a specific customer in mind when writing the script.

They’re Short and Targeted

People won’t wait forever for you to get to the point. Whether you’re selling a product or service, or simply introducing your business, you need to be very direct. Animated videos are great for those times when you need to say one thing and move on. The typical video length is about 1-2 minutes long, but some are as long as 3 minutes. Anything past that and you risk losing the viewer’s attention.

Tip: Short 30 second videos are very popular and effective for conversions. Make sure that your script is free of fluff, and trim out all the details that don’t directly speak about your business. You may find that you’re able to make a funny, memorable video in less than 60 seconds.

Use Both Online and Offline

The internet is not the only place where animated videos help to sell a product or service. Some companies use them for television ads as well. Take this one from Tide. It does a good job of laying out the product and speaks  directly to a targeted customer. If you wanted to, you could also have an animated television commercial run in your area. The cost to do this is much more than just posting the video online, but if you have the budget for it, it’s a great way to reach customers.

Tip: Unlike television ads which only air during the time slots that you pay for, online animated videos can work for you 24 hours a day while posted to your company website or social media pages. You can also use them in your email campaigns.

Animated videos can definitely help you breathe life into your old marketing campaign, and help you attract customers that you just can’t reach with plain text and PPC ads. A good script, great graphics and the right music go a long way in getting customers to remember you and pay attention to what you have to say. If you’re unsure about whether or not an animated explainer video would an effective marketing tool for your company, then consider these stats:

  1. The average user spends 88% more time on a website with video. (Mist Media)
  2. Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Brainshark)
  3. 52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
  4. Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (MarketingSherpa)

So, there you have it, our take on why animated video rocks when it comes to conversions. In a nutshell, they’re:

  • Memorable
  • Funny
  • Custom
  • Highly Targeted
  • Fluid

Five great reasons to get your video project started today. Regardless of your budget, there are several video production solutions that could help you get started on the right track to attracting more customers  and increasing your overall revenue.

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