For every high-quality article you click on at your favorite website, have you ever thought about all the work that went into producing it and getting it in front of your eyes? Probably not. But the publisher of that article certainly has, and so have advertisers who want to get exposure for their companies. The current process of creating content and advertising on websites can be clunky and isn’t a great experience for pretty much anybody. The Content.ad Content Exchange aims to change all of that by bringing together publishers, advertisers and content creators into one single hub where they can streamline content creation, advertising and article purchasing. With so many options today for consumers to find high-quality content, a platform like this could help everybody win.