What’s so great about whiteboard animations? The secret sauce of a whiteboard is taking complex issues and boiling them down into simple visuals that allow people to easily absorb the information they’re being shown. The hand-drawn images rendered on to a virtual whiteboard illustrates complex concepts and information in a simple and engaging way. And since video can increase customers’ understanding of a product or service by as much as 74%, using whiteboard animations can provide bang for the buck for organizations and companies. Prospects who watch a whiteboard are 85% more likely to buy a product or service than those who don’t. That’s serious ROI.
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